Amazon Requires Sellers to Tag AI-Generated Realistic Images and A+ Content
Amazon has updated compliance requirements, mandating sellers to tag product images and A+ content that feature AI-generated realistic characters. Sellers must add specific keywords to the XMP metadata of the image files to comply with the platform's transparency regulations regarding AI content.
What are the key facts?
- 1Tags required for AI-generated realistic images
- 2Must add "contains-synthetic-performer" in XMP metadata
- 3Exemptions for real persons, AI-edited real persons, and non-realistic images
What happened?
Amazon has issued new regulations requiring sellers to add a "contains-synthetic-performer" label to the XMP metadata of product images and A+ content that involve AI-generated realistic figures. This restriction does not apply to images of real captured persons, AI-edited real persons, or non-realistic images.
What does this mean for cross-border sellers?
Sellers need to immediately review product page materials to ensure compliance with AI-generated content requirements, avoiding violations due to missing metadata.