Amazon Seller-Fulfilled Order Handling Time New Rule Takes Effect Today
Amazon officially implements a new handling time policy for seller-fulfilled orders today. Sellers must ensure that the handling time set for their SKUs matches their actual shipping performance, or Amazon will take over the settings. Sellers are advised to enable 'Automatic Handling Time (AHT)' to mitigate compliance risks.
What are the key facts?
- 1Effective date: June 29, 2026
- 2Scope: Seller-fulfilled (FBM) orders
- 3Core requirement: SKU-level handling time must match actual shipping speed
What happened?
Amazon officially enforces a new handling time rule starting June 29, 2026. This policy requires the handling time for seller-fulfilled orders to accurately reflect the actual shipping speed. If sellers do not enable the automatic handling time feature and the handling time set for SKUs does not align with actual shipping performance, Amazon will intervene and enforce handling time settings. This move aims to enhance buyer expectations for shipping speed.
What does this mean for cross-border sellers?
Sellers should immediately check their backend SKU settings and prioritize enabling Automatic Handling Time (AHT) to secure protection against delayed shipping rates and avoid forced intervention by the platform due to excessively long manual handling times.