Amazon Strengthens Monitoring of MFN Delivery Times
Amazon will strictly investigate the shipping times of MFN sellers. If a seller's actual shipping speed consistently exceeds the backend settings, the system will flag them for correction. Otherwise, Amazon will enforce control over the delivery time settings and provide a 180-day late shipment rate protection.
What are the key facts?
- 1Effective Date: June 29, 2026
- 2Target: MFN Sellers
- 3Trigger Condition: Actual shipping speed faster than backend settings by more than 1 day
- 4Penalties: SKU flagging, Amazon will take over processing time settings if not corrected
What happened?
Starting June 29, Amazon announced it will enhance monitoring of MFN product processing times to improve logistics accuracy and prevent sellers from setting false processing times. If MFN sellers' actual shipping speeds exceed their backend settings by more than one day, the system will automatically flag the relevant SKUs, requiring sellers to correct the issue in a timely manner. Failure to address flagged SKUs will result in Amazon taking over their processing time settings. To protect sellers' interests, Amazon will also provide a 180-day late shipment rate protection measure. This policy aims to enhance overall service quality in the market and boost mutual trust between buyers and sellers on the platform.
What does this mean for cross-border sellers?
Sellers should accurately set processing times based on actual logistics capabilities to avoid operational flexibility loss due to enforced system interventions. It is recommended to maintain consistency between actual shipping speeds and backend settings to reduce unnecessary penalty risks.