Amazon Tightens SFP Seller Self-Delivery Prime Logistics Time Requirements
Amazon raised the logistics time threshold for seller self-delivery Prime (SFP) on July 6, requiring sellers to provide broader national same-day or two-day delivery services, and updated the delivery commitment tool in the seller backend to assist management.
What are the key facts?
- 1Effective Date: July 6, 2026
- 2Core Change: Increased coverage for same-day/two-day delivery nationwide
- 3Tool Update: New ZIP code delivery commitment tool in seller backend
What happened?
At the beginning of July, Amazon tightened the logistics time standards for the SFP program, mandating sellers to improve delivery speed nationally to meet Prime member expectations for same-day and two-day delivery. A new ZIP code delivery commitment tool was launched synchronously in the seller backend to help sellers manage delivery range and time commitments more accurately.
What does this mean for cross-border sellers?
SFP sellers need to reassess their logistics capabilities to ensure they can meet Amazon's required time ranges; otherwise, they risk losing their Prime designation. It is advisable to optimize logistics channels ahead of time.