AI digestGenerated by Niceggie AI
Starting July 27, 2026, Amazon will limit non-media product title lengths and add a 125-character Item Highlights field for supplementary product information.
Key decision points
- 1Non-media titles limited to 75 characters from July 27, 2026
- 2New 125-character Item Highlights field
- 3Overlength titles may be gradually updated automatically by the platform
What this means for sellers
The rule means that essential search information must be concentrated in the title, while additional selling points should be moved to fields such as Item Highlights. A common mistake is continuing to stack keywords or relying on the old title length, which could result in system rewrites that weaken the conversion message. Highest priority: This week, identify high-volume and high-traffic products, shorten their titles individually, and redistribute material, usage, and other information to the new field.
Action items (within 24h)
Amazon published a product title update notice in Seller Central, stating that the new title changes will take effect on July 27, 2026. Except for media products, titles for other products will be limited to 75 characters. The platform will also add an Item Highlights field, where sellers can enter up to 125 characters to supplement product attributes, uses, and applicable scenarios. The notice also states that Amazon will update product titles exceeding the new length requirement in phases using artificial intelligence recommendations. The update concerns product information display and title policy management; the specific scope is subject to the Seller Central page and each marketplace's requirements.