Amazon to Limit Product Titles to 75 Characters Starting July 27
Amazon will implement new listing-title rules on July 27, limiting most product titles to 75 characters and introducing an “Item Highlights” field for supplementary specifications. Sellers should promptly revise their listing copy to improve mobile presentation.
What are the key facts?
- 1Effective date: July 27, 2026
- 2Title limit: 75 characters
- 3New field: Item Highlights (up to 125 characters)
What happened?
Amazon announced that, starting July 27, the maximum title length for most products will be adjusted to 75 characters. The platform is also introducing a search field called “Item Highlights,” allowing sellers to enter supplementary specification information of up to 125 characters to strengthen product presentation and information delivery. The policy is intended to improve the shopping experience for mobile users.
What does this mean for cross-border sellers?
Sellers should optimize product titles promptly so they convey key information within the character limit, and use the new Item Highlights field to improve product appeal and avoid a competitive disadvantage in search results. Highest priority: begin rewriting product titles and descriptions immediately to ensure compliance and improve click-through rates.