Amazon Updates Shipping Time Requirement Policy
Amazon will implement a new shipping time policy by the end of June, requiring sellers to accurately set shipping times at the SKU level to ensure actual shipment speed aligns with commitments, with stricter enforcement for violations.
What are the key facts?
- 1Effective Date: June 29, 2026
- 2Core Requirement: Shipping time must be accurate
- 3Compliance Tool: Automatic Handling Time (AHT)
What happened?
Amazon requires sellers to ensure accurate shipping time settings by June 29. The platform will monitor sellers' actual shipping performance for comparison, and if sellers fail to set accurately, Amazon will intervene to adjust and restrict sellers' modification permissions. Sellers are advised to enable the Automatic Handling Time (AHT) feature to mitigate risks.
What does this mean for cross-border sellers?
Sellers should immediately review inventory shipping settings to avoid account restrictions due to shipping delays; consider using Amazon's automation tools as a priority.