Amazon Upgrades FBA New Selection Program on July 30
Amazon will launch an upgraded FBA New Selection Program on July 30, providing better logistics fee waivers and storage support for qualifying new brand ASINs to encourage sellers to introduce new products.
What are the key facts?
- 1Effective date: July 30, 2026
- 2Benefits: Logistics fee discounts, returns support, storage exemptions
What happened?
Amazon announced that it will update the FBA New Selection Program, with the new version officially taking effect on July 30. Qualifying new brand FBA ASINs will receive multiple benefits including logistics fee discounts, returns support, and storage exemptions to reduce the costs of getting new products into the warehouse.
What does this mean for cross-border sellers?
Sellers planning to launch new products should defer warehouse entry until after July 30 to maximize the benefits of the new program's fee waivers.