Amazon Upgrades FBA New Selection Program on July 30
Amazon upgraded the FBA New Selection Program, with the new version taking effect on July 30, providing better logistics fees and storage support for eligible new brand ASINs.
What are the key facts?
- 1Effective Date: July 30, 2026
- 2Benefits: Logistics fee discounts, return support, storage fee waivers
What happened?
Amazon announced the update to its FBA New Selection Program, which will officially replace the old plan on July 30. Eligible new brand FBA ASINs will receive multiple benefits including lower logistics fees, return support, and reduced storage fees.
What does this mean for cross-border sellers?
Brand sellers should actively leverage this program to reduce new product launch costs and are advised to confirm the eligibility of ASINs following the July 30 update.