Amazon U.S. 2026 FBA and Referral Fee Adjustments
Amazon announced 2026 fee adjustments for the U.S. marketplace, with most changes taking effect on January 15, 2026. FBA fees will increase by about $0.08 per unit on average.
What are the key facts?
- 1Average U.S. marketplace FBA increase of about $0.08 per unit in 2026
- 2Most fee adjustments take effect on January 15, 2026
- 3Amazon will not introduce new FBA fee types
- 4Sellers will receive at least 90 days' advance notice
- 5Adjustments apply to sellers using relevant services in the U.S. marketplace
What happened?
Amazon has again outlined its 2026 Referral Fee and FBA fee adjustments for the U.S. marketplace. According to the platform, FBA fees will increase by about $0.08 per item on average in 2026, an increase of less than 0.5% of the average selling price, while no new FBA fee types will be introduced. Unless otherwise specified, most adjustments will take effect on January 15, 2026, and the platform will notify sellers at least 90 days in advance. The fee structure will be further segmented. Some low-cost fulfillment scenarios may see fee reductions, while products requiring higher inventory configuration, automation, and delivery services may incur higher fees. The changes affect sellers using FBA, Referral Fees, and related fulfillment services in the U.S. marketplace. Low-priced, heavy, oversized, high-return-rate, and low-margin products may be affected more significantly. Amazon recommends that sellers use Revenue Calculator, Profit Analytics, and Fee and Economics Preview to recalculate profitability for each product rather than adjusting prices solely based on the average increase.
What does this mean for cross-border sellers?
The 2026 FBA and Referral Fee adjustments for the U.S. marketplace will affect sellers using the relevant services in most cases from January 15, 2026. Low-priced, heavy, oversized, high-return-rate, and low-margin products will face greater margin pressure. Recalculate fulfillment, inventory configuration, and delivery costs by product; do not apply a uniform price increase based only on the average increase of about $0.08 per unit.
What should sellers do now?
- 1This week, filter U.S. marketplace FBA listings that are low-priced, heavy, oversized, or low-margin; enter the new costs for each item, review prices, create a product-level profit list, and confirm that every product has been assessed.Profit calculator
- 2For U.S. marketplace FBA products with significant size or weight differences, recheck package dimensions, fulfillment fees, and size tiers; produce a list of exceptions and ensure that heavy and oversized listings have review records.Amazon FBA size tier
- 3Review inventory configuration, automation, and delivery service costs for U.S. marketplace FBA products; update the profit table based on the January 15, 2026 effective date and mark products requiring price changes or fulfillment optimization.