Amazon US Beauty Event Offers Discounts of Up to 30%
Amazon US’s Holiday Beauty Event runs through November 1, 2026, with discounts of up to 30% on selected products.
What are the key facts?
- 1Amazon US beauty event runs through November 1, 2026
- 2Selected brands and products offer discounts of up to 30%
- 3The event covers multiple beauty and personal-care categories
- 4The event includes gift sets and limited-time promotions
What happened?
Amazon US updated pages related to the Holiday Beauty Event on October 19, with the event running through November 1, 2026. The event covers skincare, makeup, hair care, fragrance, men’s grooming, personal care, and health and wellness. Selected brands and products offer discounts of up to 30%, alongside gift sets and limited-time promotions. During the event, traffic and price competition will concentrate on beauty, personal care, and holiday-gift products. Consumer demand may increase for bundles, travel sizes, gift packaging, and fast delivery. Cross-border sellers need to monitor Prime or FBA inventory, promotional pricing, coupon stacking, brand authorization, and compliance materials, particularly cosmetic ingredients, product safety, labeling, and US import requirements. Brands outside the event may be affected by competitors’ discounts, causing changes to price benchmarks in search results, organic conversion rates, and advertising efficiency.
What does this mean for cross-border sellers?
The Holiday Beauty Event runs through November 1, 2026, increasing traffic and price competition in skincare, makeup, hair care, fragrance, and personal care. Sellers should check discounts, coupons, Prime/FBA inventory, and compliance materials together. Non-participating products should increase ad budgets cautiously to avoid pressure on conversion and return on ad spend.
What should sellers do now?
- 1This week, filter US listings for skincare, makeup, fragrance, and gift products, review event prices, coupon stacking, and post-discount gross margins, and create a product-level profit calculation identifying items unsuitable for promotion.Profit calculator
- 2This week, audit Prime/FBA sellable inventory for US Beauty and personal-care products, create a replenishment list based on sales plans through November 1, 2026, and complete checks for stockout risk and delivery promises.Procurement List
- 3This week, update US listings for gift sets, travel sizes, and bundles, complete information on ingredients, labeling, product safety, and import requirements, and produce a product-level copy, image, and compliance-material checklist.Listing Optimizer