Amazon US Strengthens Enforcement Against Abnormal Pricing and Excessive Shipping Fees
Amazon US continues to monitor product prices, reference prices, channel prices, and shipping fees; violating sellers may lose the Featured Offer, listings, or selling privileges.
What are the key facts?
- 1Amazon continuously monitors selling prices and shipping fees
- 2Abnormal pricing may lead to Featured Offer removal or listing removal
- 3Severe or repeated violations may suspend or terminate selling privileges
- 4Rules cover low-price attraction tactics and excessive shipping fees
What happened?
Amazon US’s fair pricing policy states that the platform continuously monitors product selling prices, reference prices, prices across different sales channels, and shipping fees paid by buyers. Sellers may face action if they set misleading reference prices, price products significantly above recent market prices, or increase the unit price when buyers purchase multiple units of the same product. Clearly excessive shipping fees are also subject to enforcement. Amazon may remove the Featured Offer, remove listings, or suspend delivery options. In severe or repeated cases, it may suspend or terminate selling privileges. The rules particularly concern low product prices combined with high shipping fees and operating scenarios in cross-border direct shipping where shipping costs fluctuate significantly. Sellers need to keep product prices, variation prices, packaging weight, carrier billable weight, and buyer-visible shipping fees reasonably consistent, while retaining documents such as shipping quotations, fuel surcharges, and remote-area fees.
What does this mean for cross-border sellers?
Amazon US continuously compares selling prices, reference prices, channel prices, and buyer-paid shipping fees. Low-price/high-shipping combinations, misleading reference prices, or higher per-unit prices for multiple purchases may affect the Featured Offer, listings, and selling privileges. Cross-border direct-shipping sellers should keep variation prices, packaging weight, carrier billable weight, and buyer-visible shipping fees consistent and retain evidence of logistics costs.
What should sellers do now?
- 1This week, export selling prices, reference prices, and multi-unit purchase prices for all US listings and variations; compare each item with recent market prices and prices across sales channels, produce an exception list, and record each change.Listing character checker
- 2For cross-border direct-shipping listings, verify packaging weight, carrier billable weight, and buyer-visible shipping fees, prioritizing low-price/high-shipping combinations, and complete a shipping-fee reasonableness table for each SKU.Dimensional weight
- 3Create a price and logistics evidence folder for key US products; save shipping quotations, fuel surcharges, remote-area fees, and screenshots before and after adjustments so each exception has supporting documentation.