Amazon's New Product Title Policy: 75 Character Limit Starting July 27
Amazon will enforce a new title policy on July 27, restricting all product titles to 75 characters except for media categories. Sellers must use the new 125-character 'Product Highlights' field to include key information, and the system will automatically optimize titles exceeding the limit.
What are the key facts?
- 1Effective Date: July 27, 2026
- 2Title Limit: 75 characters
- 3New Feature: 125-character 'Product Highlights' Field
What happened?
Amazon announced that starting July 27, all product titles, except for media categories, must be within 75 characters to enhance mobile display. A new 125-character 'Product Highlights' field will be introduced to showcase materials or uses. This policy aims to improve user reading experiences on mobile devices, making product information simpler and clearer. Sellers need to optimize their product titles before the deadline to avoid traffic drops due to non-compliance.
What does this mean for cross-border sellers?
Sellers must manually optimize listings before the deadline to avoid automatic adjustments by Amazon's AI that could lead to keyword weight loss. It is recommended to prioritize high-traffic ASINs.