China Consumers Association: Counterfeit Health Food Is Prevalent in Cross-Border Ecommerce Sales
The China Consumers Association’s annual report said that counterfeit health food is prevalent in cross-border ecommerce sales, posing a serious threat to consumer safety. In 2026, enforcement against illegal online consumer practices will be strengthened to improve governance.
What are the key facts?
- 1Report released: June 4, 2026
- 2Key issue: Counterfeit health food in cross-border ecommerce
- 3Governance focus: Strengthened online consumer oversight
What happened?
The China Consumers Association released its annual consumer rights protection report on June 4, stating that counterfeit health food is prevalent in cross-border ecommerce and poses a serious threat to consumer safety. The report reviewed consumer rights protection in 2025 and proposed work recommendations for 2026. It emphasized focusing on difficult and blocked areas, severely cracking down on false advertising and illegal sales, and regulating new forms of consumer markets. It also called for stronger oversight, particularly of health product sales in cross-border ecommerce.
What does this mean for cross-border sellers?
Cross-border sellers of health food and related categories should strictly review product compliance and the accuracy of marketing claims to avoid platform or regulatory penalties. The highest-priority action is to improve product compliance and ensure that all promotional information is truthful as enforcement becomes stricter.