China Consumer Association: Counterfeit Health Products in Cross-Border E-Commerce Are Prominent
The China Consumer Association released an annual report highlighting that counterfeiting of health products in cross-border e-commerce is significant, posing serious risks to consumer safety. In 2026, there will be a focus on intensifying efforts against illegal online consumer activities to enhance governance effects.
What are the key facts?
- 1Report released: June 4, 2026
- 2Key issue: Counterfeiting of health products in cross-border e-commerce
- 3Governance direction: Strengthen online consumer regulation
What happened?
On June 4, the China Consumer Association released an annual report on consumer rights protection, indicating that the counterfeiting of health products in the cross-border e-commerce sector is significant, posing serious risks to consumer safety. The report summarizes consumer rights protection status in 2025 and outlines work suggestions for 2026. It emphasizes focusing on critical problems, severely cracking down on false advertising and illegal sales, and regulating the order in innovative consumption markets, especially strengthening supervision over health product sales in cross-border e-commerce.
What does this mean for cross-border sellers?
Cross-border sellers dealing in health products and related categories must strictly verify product compliance and the accuracy of advertisements to avoid penalties from platforms or regulatory authorities for violations. The top priority action: enhance product compliance and ensure advertising information is accurate to cope with increasingly stringent regulations.