China Consumers’ Association: Counterfeit Health Food Sales Are Prominent in Cross-Border E-Commerce
An annual report released by the China Consumers’ Association said that false advertising and other problems remain in online consumption, with counterfeit health food sales particularly prominent in cross-border e-commerce, creating financial and health risks for consumers and prompting calls for stronger governance.
What are the key facts?
- 1Report date: June 4, 2026
- 2Core issue: Counterfeit health foods in cross-border e-commerce
- 3Compensation data: RMB 930 million in economic losses recovered
What happened?
The report summarized consumer-rights protection work in 2025 and emphasized that regulatory enforcement against false advertising and counterfeiting in emerging consumption sectors such as cross-border e-commerce will be further strengthened.
What does this mean for cross-border sellers?
Cross-border sellers must strictly review product compliance, especially in the health-food category, to avoid serious legal consequences and platform penalties caused by false advertising.