China Consumers’ Association: Counterfeit Health Food Is a Serious Problem in Cross-Border Ecommerce
The China Consumers’ Association released its annual report, noting that counterfeit health food sales are a serious problem in cross-border ecommerce and a challenge for consumer rights protection. The report recommends strengthening enforcement against illegal online consumer activities.
What are the key facts?
- 1Issuing body: China Consumers’ Association
- 2Key issue: Counterfeit health food in cross-border ecommerce
- 3Complaints handled: 2.016 million during the year
What happened?
The China Consumers’ Association recently released its 2025 consumer rights protection report, showing that more than 2.016 million complaints were handled during the year. The report specifically noted that false advertising and counterfeit health food products are particularly serious in cross-border ecommerce, affecting consumers’ legitimate rights and interests. The association called on all parties to work together to strengthen enforcement against illegal activities in this emerging consumer market and protect consumer rights.
What does this mean for cross-border sellers?
Cross-border sellers of health food should strengthen compliance management in response to the report from the China Consumers’ Association to avoid legal risks related to false advertising. Highest-priority action: Conduct an immediate self-inspection to confirm product compliance and reduce potential legal risks.