China Releases Draft Amendment to E-commerce Law for Public Consultation
China's Ministry of Commerce and State Administration for Market Regulation released a draft amendment to improve regulation of the platform economy. The new rules cover platforms and merchants, clarify the rights and obligations of other participants, target false advertising, infringement, and unfair competition, and emphasize compliance for cross-border e-commerce connecting with international rules.
What are the key facts?
- 1Draft amendment contains 20 provisions
- 2Regulatory scope expanded to all platform economy participants
- 3Strengthening platform responsibility and cross-departmental collaboration
What happened?
Chinese regulatory authorities have released the draft amendment to the E-commerce Law, aiming to enhance governance of the platform economy through 20 new regulations. The draft focuses on expanding regulatory coverage to all participants, strengthening platform responsibility, unifying online and offline regulatory standards, and specifically promoting standardized development of cross-border e-commerce to align with international standards.
What does this mean for cross-border sellers?
Sellers must closely monitor compliance requirements; compliance audits for cross-border operations will become stricter. It's advisable to optimize supply chains and compliance processes in advance.