DHL Report: Key to E-commerce Growth Lies in Bridging Delivery Expectation Gaps
DHL's latest report indicates that the crux of e-commerce growth lies in resolving friction in delivery and return experiences. 70% of consumers abandon shopping due to poor logistics experiences, and sellers need to optimize fulfillment processes to build consumer trust.
What are the key facts?
- 170% of consumers abandon purchases due to poor delivery or return experiences
- 2Demand for cross-border shopping continues to grow
- 3Trust is a decisive factor
What happened?
DHL's 2026 e-commerce trends report shows that consumer demands for delivery speed and ease of returns are constantly increasing. The survey found that 70% of consumers will abandon their shopping carts when faced with delivery or return options that do not meet their expectations. While cross-border shopping demand is growing, trust remains a core driver of conversion rates.
What does this mean for cross-border sellers?
Sellers should optimize logistics partner selection and provide transparent return policies to reduce cart abandonment rates and improve repurchase rates.