eBay Cuts Live Selling Transaction Fee to 6.9%
eBay has significantly reduced the transaction fee for its live selling feature (eBay Live) to a minimum of 6.9%. This move aims to encourage sellers, especially in fashion and collectibles, to utilize live channels to counter the increasing competition in interest-driven e-commerce.
What are the key facts?
- 1Adjustment: eBay Live transaction fee
- 2Minimum rate: 6.9%
- 3Applicable categories: Fashion, vintage collectibles, and other high-interaction categories
What happened?
Recently, eBay lowered the Live selling transaction fee to a minimum of 6.9%, which is much lower than the standard transaction fee. The platform aims to guide merchants to enhance interaction and conversion through live streaming, particularly in categories such as fashion and vintage collectibles, encouraging sellers to diversify their channels.
What does this mean for cross-border sellers?
For sellers with live streaming experience, eBay provides a more cost-effective live selling channel. It's recommended to adapt content strategies from platforms like TikTok to eBay to mitigate traffic risks.