eBay Launches 2026 Up & Running Grant Program to Help Sellers Grow
eBay’s Up & Running grant program will provide funding to 10 sellers to support the development of live commerce.
What are the key facts?
- 1Total funding: $100,000
- 2Recipients: 10 sellers
- 3Application deadline: June 25, 2026
What happened?
eBay officially announced a $100,000 investment to support live-commerce sellers. The program will select and fund 10 sellers to help them succeed on the eBay Live platform. Applications are open from May 28 through June 25, 2026, encouraging sellers to innovate in how they sell and use live-commerce capabilities to increase product exposure and conversion rates. The grant provides not only financial support but also a platform for sellers to expand into live commerce.
What does this mean for cross-border sellers?
eBay sellers should monitor updates to live-commerce tools, use programs like this to increase brand exposure, and test live selling to improve product conversions. Prepare application materials early to improve the chance of receiving funding.