eBay Launches Durability Guarantee Label: EU Durable-Goods Sellers Must Complete Required Fields
eBay will display a Commercial Guarantee of Durability label on eligible products sold to EU consumers, requiring sellers to complete guarantee-period, brand, and model information.
What are the key facts?
- 1eBay will display the Commercial Guarantee of Durability label from September 27, 2026
- 2Sellers must provide the durability guarantee period, brand name, and model identifier
- 3The Trading API and Inventory API will support submitting the Durability Guarantee field
- 4The change mainly affects commercial sellers of durable goods sold to EU consumers
What happened?
An eBay developer announcement states that, in connection with EU Directive 2024/825 and Commission Implementing Regulation 2025/1960, the platform will display a Commercial Guarantee of Durability label on eligible products sold to EU consumers. The arrangement takes effect on September 27, 2026, and covers relevant durable goods in EU consumer markets.
Sellers or their systems need to prepare three key fields: the durability guarantee period, brand name, and model identifier. The relevant APIs are expected to begin returning the Durability Guarantee field around September 24, and the Trading API and Inventory API will also support submitting this field.
The announcement notes that the label does not mean all products must provide an additional guarantee. However, when a seller does provide an eligible durability guarantee, the label cannot be displayed if the required fields are missing. The sellers most affected include commercial sellers, brands, automotive-parts sellers, appliance sellers, and teams using ERP systems for bulk listings. Sellers should check the completeness of category, brand, model, and guarantee-period fields on EU sites before September 27.
What does this mean for cross-border sellers?
Commercial sellers of durable goods to EU consumers need to add the durability guarantee period, brand name, and model identifier to their listing and ERP workflows. If an eligible guarantee is offered but the required fields are missing, the product will not display the label, so EU-site listing data and API mappings should be checked in advance.
What should sellers do now?
- 1This week, identify durable-goods listings sold to EU consumers and add the durability guarantee period, brand name, and model identifier to each listing. Confirm that all three fields contain values in the ERP mapping table and retain the export results.Listing character checker
- 2Sample automotive-parts, appliance, and branded-product listings on EU sites, checking their categories and fields, with priority given to listings that actually provide a durability guarantee. Use completeness of all three fields and label display as the acceptance criteria.Listing Optimizer
- 3Before September 27, use test listings or API submissions to check the Durability Guarantee field and confirm that ERP bulk listings can transmit the period, brand, and model. Produce a list of abnormal listings and correct them individually.