eBay to Deprecate the GetAdFormatLeads API
eBay plans to discontinue GetAdFormatLeads on September 21, 2026. Developers must migrate to the REST Leads API. (Based on the summary)
What are the key facts?
- 1GetAdFormatLeads is planned for discontinuation on September 21, 2026
- 2Developers must migrate to the REST Leads API
- 3This is a technical API change
What happened?
eBay has announced an API change and plans to discontinue the GetAdFormatLeads API on September 21, 2026. Developers need to migrate to the REST Leads API in response to the API’s discontinuation. The announcement also states that this is a technical API change, not a new fee or platform operating policy. Affected developers should monitor the API replacement arrangements and proceed with migration based on their own usage.
What does this mean for cross-border sellers?
If a store or internal system is calling GetAdFormatLeads, lead-acquisition workflows may be affected after the API is discontinued on September 21, 2026. Sellers should promptly confirm whether they use the API and migrate to the REST Leads API; this does not involve changes to fees or platform operating policies.
What should sellers do now?
- 1Audit all eBay-connected stores, applications, and lead-acquisition workflows this week to confirm whether they call GetAdFormatLeads, and create a checklist covering the call location, responsible person, and review result.AI Customer Service
- 2For systems using GetAdFormatLeads, begin migration to the REST Leads API, complete at least one round of API call validation, and retain migration records, test results, and a list of unresolved issues.