EU Customs to Require Product Identification Information for Low-Value Shipments from November
EU customs will require cross-border e-commerce shipments worth no more than €150 and sold directly to EU consumers to provide product identification information from November 1, 2026.
What are the key facts?
- 1Applies to shipments worth no more than €150
- 2Product identification information becomes mandatory from November 1, 2026
- 3Sellers and customs service providers must provide data identifying the product and responsible entity
What happened?
EU customs guidance covers data requirements for low-value cross-border e-commerce import shipments. For cross-border e-commerce shipments worth no more than €150 and sold directly to EU consumers, product identification information will become mandatory rather than optional from November 1, 2026. Sellers and customs service providers must provide data sufficient to identify the product, manufacturer, or selling entity for customs shipment tracking, risk analysis, and product safety checks. The requirement applies to sellers using postal packets, express services, platform-consolidated shipping, and third-party customs declarations. Sellers need to check SKU, brand, manufacturer, product description, customs code, and the responsible entity for product safety, and confirm that this information can be automatically matched with shipping labels and electronic customs declaration data. If logistics systems cannot transmit product identification information, the relevant parcels may be unable to be declared and may face customs clearance delays, returns, or additional manual processing fees.
What does this mean for cross-border sellers?
For cross-border e-commerce shipments worth no more than €150 and sold to EU consumers, declarations must include information identifying the product and the responsible entity. Sellers that have not connected product, shipping-label, and electronic customs declaration data may face inability to file declarations, customs clearance delays, returns, or additional manual processing fees.
What should sellers do now?
- 1Organize all SKUs sold to EU consumers with a shipment value of no more than €150, complete the SKU, brand, manufacturer, product description, customs code, and responsible entity for product safety fields, export a list of missing items, and confirm each can be used for electronic customs declarations.HS duty estimate
- 2Contact postal packet, express, platform-consolidated shipping, and third-party customs declaration providers to verify whether their systems can automatically match product identification information with shipping labels and electronic customs declaration data; retain field mappings and test results, and flag channels that cannot transmit the information.Listing character checker