EU Packaging Regulations Effective August 12, Sellers Must Comply
The EU Packaging Waste Regulations (PPWR) will take effect on August 12. Amazon sellers in Europe must complete EPR registration and submit their registration number in the selling country or face product removal and hefty fines.
What are the key facts?
- 1Effective date: August 12, 2026
- 2Compliance requirement: EPR registration for packaging
- 3Penalty for non-compliance: Fines up to 4%-6% of annual revenue
What happened?
The EU Packaging Waste Regulations will be enforced starting August 12, 2026, requiring sellers to complete Extended Producer Responsibility (EPR) registration in each member state. Unregistered sellers will face significant financial penalties and the risk of product bans, with fines potentially reaching 4%-6% of their annual turnover. Sellers should pay close attention to local policy changes to ensure compliance.
What does this mean for cross-border sellers?
Sellers must immediately review their product sales list to ensure necessary EPR registration is completed in each selling country, avoiding risks of non-compliance leading to product removal and hefty fines. Top priority: expedite EPR registration and gather relevant documentation.