EU Packaging Regulation Takes Effect on August 12; Europe-Based Sellers Must Comply
The EU Packaging and Packaging Waste Regulation (PPWR) will take effect on August 12. Amazon Europe sellers must complete EPR registration in each country of sale and submit their registration numbers, or face delisting and substantial fines.
What are the key facts?
- 1Effective date: August 12, 2026
- 2Requirement: Extended producer responsibility (EPR) packaging registration
- 3Penalty: Fines of up to 4%–6% of annual turnover
What happened?
The EU Packaging and Packaging Waste Regulation will become mandatory on August 12, 2026, requiring sellers to complete extended producer responsibility (EPR) registration in each member state. Under the regulation, unregistered sellers may face severe financial penalties and product sales bans, with fines reaching 4%–6% of annual turnover. Implementation details may vary among member states, so sellers need to monitor local policy changes to ensure compliance.
What does this mean for cross-border sellers?
Sellers should immediately review their product sales lists and complete the required EPR registrations in every country of sale to avoid mistaken listings, delayed compliance reviews, and substantial fines. Highest-priority action: complete EPR registration promptly and collect the relevant supporting documents.