European Organizations Call for Strict Regulation of Non-EU E-commerce Sellers
88 European organizations have jointly written to the European Commission, requesting mandatory designation of a responsible person within the EU for non-EU sellers under the EU Product Act, or else platforms will bear joint liability. This signals that platforms like Temu and Shein will face stricter compliance scrutiny in Europe.
What are the key facts?
- 1Signatories: 88 European consumer and environmental organizations
- 2Core demand: Designate a responsible person within the EU
- 3Target of regulation: Non-EU direct sellers
What happened?
Led by the Swedish Chamber of Commerce, 88 European organizations demand that non-EU merchants selling directly to EU consumers must designate an economic operator (importer/authorized representative) responsible for product safety. Without a responsible person, the e-commerce platform will bear product liability. This is aimed at addressing the compliance traceability challenges of cheap imported goods.
What does this mean for cross-border sellers?
EU sellers should promptly confirm the designation of a compliant EU authorized representative (EC Rep) and ensure correct labeling on technical documents and packaging to prevent delisting by platforms.