New Amazon Handling Time Rules for FBM Sellers Effective
Amazon's new handling time rules for Fulfilled by Merchant (FBM) orders went into effect at the end of June. Sellers who do not enable the 'automatic handling time' feature must ensure SKU-level handling times are accurate, or Amazon will take over that setting.
What are the key facts?
- 1Effective date: June 29, 2026
- 2Core requirement: Automatic handling time feature
- 3Impact scope: Seller Fulfilled by Merchant (FBM) orders
What happened?
Amazon's new rules regarding handling times for Fulfilled by Merchant (FBM) orders took effect on June 29, 2026. Sellers must ensure that SKU-level handling times are accurate; if the 'automatic handling time' feature is not enabled, Amazon will automatically set the handling times. This change aims to enhance logistics efficiency and ensure consumers receive their orders in a timely manner. This policy emphasizes sellers' importance in managing order processing to prevent unnecessary losses due to non-compliance.
What does this mean for cross-border sellers?
FBM sellers need to check backend settings to ensure handling time settings are accurate to avoid violations due to automatic adjustments by Amazon. Priority action: Review and accurately update handling times for all SKUs immediately to prevent potential fulfillment issues.