New E-Commerce Platform Regulations in Russia Strengthen Seller Rights
The Russian government approved amendments to e-commerce regulations, limiting platforms from exerting undue price pressure on sellers, and setting fines for unjustified delisting or ranking actions.
What are the key facts?
- 1Effective October 1, 2026
- 2Limits platform price pressure
- 3Fine mechanism
What happened?
Recently, the Russian government approved new regulations for e-commerce platform oversight, effective October 1, 2026. These regulations primarily target the relationship between e-commerce platforms and sellers, clearly restricting undue pressures from platforms on sellers. If a platform downgrades or removes a seller's product due to the seller's refusal to participate in discount activities, it could face fines up to 400,000 rubles; for not addressing seller complaints leading to misconduct, the fine can reach 500,000 rubles. This initiative aims to protect the legitimate rights of sellers.
What does this mean for cross-border sellers?
This regulation provides legal protection for sellers entering the Russian market, allowing them to rely on legal frameworks when encountering undue price pressure. It is recommended that sellers retain evidence when faced with platform pressure to safeguard their rights. Top priority action: Summarize interaction records with platforms this week to ensure evidence can be quickly provided if needed.