New Era of Cross-Border E-Commerce: Trust Crisis Amid Multi-Channel Layout
The latest industry survey shows that consumers have high demands for consistency in multi-channel shopping experiences. While Amazon and Walmart remain the top choices for discovering new brands, TikTok Shop's shortcomings in delivery time are severely impacting brand trust.
What are the key facts?
- 144% of consumers discover first purchases through Amazon/Walmart
- 216% of consumers report slow delivery from TikTok Shop
- 353% of consumers lost trust due to delays despite expedited shipping fees
What happened?
According to a survey from the U.S.-China Research Institute, consumers expect a consistent shopping experience across different channels. The survey found that TikTok Shop has a low delivery reliability score, with consumers showing a significantly decreased tolerance for delays and inaccurate inventory. Any deviations from expected experiences can quickly lead to a loss of brand loyalty.
What does this mean for cross-border sellers?
Multi-channel sellers must enhance consistency management across platforms to avoid damage to overall brand reputation due to logistics shortcomings in a single channel.