New Regulations: Further Tightening E-Commerce Management
The government has issued and implemented new e-commerce management regulations that emphasize the principle of 'compliance before sales'. Platforms are required to conduct strict identity verification before allowing sellers to operate, aiming to combat counterfeit products, false advertising, and tax evasion, thereby creating a more transparent digital business environment.
What are the key facts?
- 1Regulation Name: E-Commerce Law and Decree 248/2026/ND-CP
- 2Effective Date: July 1, 2026
- 3Core Requirement: Platforms must complete identity verification before seller operations
What happened?
The e-commerce law and related decree effective July 1, 2026, clarifies the responsibilities of e-commerce platforms in market regulation. Key measures include mandatory seller identity pre-verification to curb counterfeit goods and infringement, enhancing market transparency.
What does this mean for cross-border sellers?
The new regulations require cross-border sellers to undergo identity verification before joining platforms. Sellers should prepare compliance documentation in advance to ensure shop information is accurate and complete, avoiding operational disruptions due to compliance issues.