Radial Research: Consumers Have Zero Tolerance for Inconsistent Multichannel Delivery
The latest research indicates that consumers have high expectations for consistency in multichannel shopping experiences. TikTok Shop lags behind Amazon and Walmart in delivery timeliness and reliability, hurting brand trust.
What are the key facts?
- 1Research Sample: 1,000 US consumers
- 2Key Finding: TikTok Shop has higher delivery delay rates than Amazon and Walmart
What happened?
The latest research released by Radial shows that as brands expand across multiple channels, consumer expectations for consistency in delivery experiences are increasing. Data reveals that TikTok Shop's delivery delays or inconsistencies are twice that of Amazon and Walmart, directly impacting consumer trust in brands.
What does this mean for cross-border sellers?
Sellers operating across multiple channels need to ensure balanced logistics capabilities on each platform to avoid reputational damage from logistics shortcomings in emerging channels like TikTok Shop.