Rosenblatt Favors eBay and Etsy, Rates Chewy Neutral
Rosenblatt favored eBay and Etsy, saying core categories, resale operations, and advertising revenue are helping improve platform performance.
What are the key facts?
- 1Rosenblatt rated eBay Buy
- 2eBay price target: $120
- 3Second-quarter GMV up 15% year over year
- 4Strong advertising performance
What happened?
Financial firm Rosenblatt Securities published an e-commerce industry ratings report analyzing several e-commerce and related platforms. The report rated eBay “Buy” with a $120 price target, while also favoring Etsy and maintaining a “Neutral” rating on pet-products e-commerce company Chewy. The report said eBay’s second-quarter gross merchandise volume grew 15% year over year, with its core collectibles category and secondhand resale-related operations drawing attention. It also said eBay’s advertising business remained strong, with advertising monetization efficiency and revenue growth exceeding previous market expectations. Rosenblatt said the combination of transaction-volume growth and high-margin advertising business was an important contributor to eBay’s improved performance.
What does this mean for cross-border sellers?
The rating highlights eBay’s core categories, secondhand resale, and on-site advertising as important elements of the platform’s competitiveness. Sellers that rely only on low-price assortment may miss competition for high-intent vertical categories and advertising-driven exposure. The top-priority action this week is to review high-conversion products, concentrate budget on targeted advertising tests, and improve titles and condition details for collectibles or secondhand goods.