Russia Approves New E-Commerce Regulation to Protect Seller Rights
The Russian government has approved amendments to e-commerce regulations, prohibiting platforms from imposing improper pricing pressure or retaliatory downgrades on sellers. The new regulations will take effect on October 1, 2026, aiming to protect sellers' bargaining rights.
What are the key facts?
- 1Russia e-commerce regulation
- 2Limit on platform's improper pricing pressure
- 3Effective October 1
What happened?
The Russian government has approved amendments to e-commerce platform regulations, implementing administrative penalties for inappropriate pricing pressure and retaliatory downgrades imposed by platforms on sellers. Related provisions are expected to come into effect on October 1, 2026. The implementation of this new regulation will help maintain a fair competitive environment in the market and ensure that sellers’ legitimate rights and interests are safeguarded in e-commerce transactions. Sellers will be able to better protect their interests in face of pricing pressure from platforms to prevent revenue losses due to improper actions.
What does this mean for cross-border sellers?
Sellers targeting the Russian market should retain evidence of platform pressure and leverage the new regulations to protect their legitimate operational rights. Particularly during negotiations with platforms, the new regulations will provide legal support for sellers. Actionable advice: Ensure you are familiar with the relevant regulations and be prepared to respond to potential pricing manipulation.