Russia E-commerce Platforms to Implement Real-name Verification Starting October 1
The Russian State Duma announced that starting October 1, 2026, all domestic e-commerce platforms must conduct mandatory identity verification for onboard sellers and offline pickup point operators. This policy also applies to Chinese cross-border sellers on platforms like Ozon and Wildberries, aiming to strengthen platform economy regulation.
What are the key facts?
- 1Effective October 1
- 2Mandatory seller identity verification
- 3Covers all e-commerce platforms
What happened?
Russian regulatory authorities require e-commerce platforms to verify the identity of partners during the signing phase. Foreign enterprises must implement independent review standards and submit compliance materials. This move aims to eliminate anonymous operating entities and achieve digital monitoring along the entire chain.
What does this mean for cross-border sellers?
Compliance alert: Sellers operating in Russia need to prepare compliance qualification documents in advance. Operational risk: Sellers who fail to complete identity verification may face risks of being unable to onboard or being removed.