Snapchat Adjusts Rules, Stops Recommending AI Generated Videos
Snapchat announced adjustments to its content distribution strategy, limiting the recommendation of videos fully generated by AI in Spotlight. This move aims to combat low-quality repetitive content and encourage users to create original stories.
What are the key facts?
- 1Adjusted Spotlight recommendation rules
- 2Completely AI generated videos no longer qualify for recommendations
- 3Aims to protect the environment of original content
What happened?
Snapchat updated its Spotlight recommendation rules, stating that videos generated entirely by AI will no longer be eligible for recommendation. The platform aims to reduce low-quality content and maintain a community environment based on originality and personal experiences.
What does this mean for cross-border sellers?
As Snapchat adjusts its content recommendation strategy, sellers need to increase the proportion of original content to avoid being marginalized by the platform's algorithm. Many sellers are still using automatically generated videos and may overlook the platform's content creation requirements. Highest priority action: Start producing more original video content this week to ensure compliance with the new recommendation standards.