Study: Consumer Trust in AI Shopping Recommendations Rises
RTB House's latest research shows that consumer trust in AI shopping recommendations has surpassed that of social media feeds, although they still wish to retain human control in the shopping process.
What are the key facts?
- 1Research Institution: RTB House
- 2Key Finding: Consumers trust AI recommendations more than social media feeds
- 3Need: Continued human intervention
What happened?
The survey indicates that AI-driven personalized shopping experiences are reshaping consumer behavior, but brands need to find a balance between automation and human service. Consumers generally believe AI can recommend products more accurately, yet they desire some degree of control in decision-making to ensure a personalized and secure shopping experience. This trend will impact future e-commerce strategies.
What does this mean for cross-border sellers?
Sellers deploying AI marketing should retain human customer service or personalized options to meet consumer demands for a sense of control.