Sixth China Cross-Border E-Commerce Expo Opens in Xiamen, Focusing on Industry Coordination and Global Brand Expansion
The sixth China (Xiamen) International Cross-Border E-Commerce Expo opened on June 8. It brought together nearly 1,000 source factories and more than 30 major cross-border e-commerce platforms, and issued an industry initiative emphasizing deeper industry coordination, compliance, and global brand expansion.
What are the key facts?
- 1Three-day expo
- 2Nearly 1,000 source factories
- 3Industry Initiative for Promoting High-Quality Development of Cross-Border E-Commerce issued
What happened?
The sixth China (Xiamen) International Cross-Border E-Commerce Expo opened in Xiamen on June 8 and will run for three days. The expo brought together nearly 1,000 source factories and more than 30 major cross-border e-commerce platforms. The participants jointly issued the Industry Initiative for Promoting High-Quality Development of Cross-Border E-Commerce. The initiative emphasized the importance of industry coordination, encouraged companies to expand into international markets on a compliant basis, and promoted global brand expansion.
What does this mean for cross-border sellers?
The expo reflects the industry’s shift from “one-way globalization” toward “two-way connectivity.” Sellers can assess flexible supply chains and digital customization solutions, seek closer cooperation with manufacturers, and improve product competitiveness.