TikTok Shop Bans Simulcasting and Multicasting in Southeast Asia
TikTok Shop Southeast Asia has issued new compliance regulations prohibiting 'simulcasting' and 'multicasting' during live sales, requiring sellers to focus on streaming through a single account.
What are the key facts?
- 1Ban on simulcasting across multiple platforms
- 2Ban on multicasting from multiple accounts
- 3Targeting Southeast Asia cross-border business
What happened?
TikTok Shop Southeast Asia has announced new regulations forbidding sellers from simulcasting or multicasting during the same live stream. This move aims to combat non-compliant traffic diversion practices, requiring sellers to focus on the quality and compliance of their streams on a single account. Violators may face traffic restrictions or account suspension.
What does this mean for cross-border sellers?
Adjust your live streaming strategy accordingly; abandon the 'quantity over quality' approach. Focus on improving content quality on a single account. It’s advisable to review the live streaming process beforehand to comply with platform regulations and avoid account restrictions.