TikTok Shop in Vietnam Increases Commissions Starting Today, Some Categories Near 20%
TikTok Shop in Vietnam adjusted its platform commission policy starting August 3. Mall merchants and several popular categories (such as fashion and beauty) saw significant rate increases, with some nearing 20%. This adjustment aims to optimize the platform's profit structure, requiring sellers to recalculate their profit margins.
What are the key facts?
- 1Effective date: August 3, 2026
- 2Market: Vietnam
- 3Maximum rate: approximately 19.8%
- 4Default commission for Mall merchants: increased to 16%
What happened?
TikTok Shop in Vietnam officially implemented a new commission rate. For Mall merchants, the default commission increased from 15.5% to 16%. Specific categories such as footwear, women's fashion, and lingerie rates rose to 16%-17.1%, with the beauty and personal care category reaching up to 19.8%. The rates are calculated based on the product price after deducting seller discounts, excluding shipping costs and platform subsidies.
What does this mean for cross-border sellers?
The increase in commission will compress profit margins for sellers; it is advisable to reassess pricing strategies to avoid losses resulting from high-commission categories. Priority action: Review product pricing this week to ensure cost coverage.