TikTok Shop Introduces a New Account Health Rating System
TikTok Shop fully upgraded its Account Health Rating (AHR) system in July, replacing the previous violation-point system. The new system emphasizes real-time risk assessment, and brands are responsible not only for their own operations but also for the compliance of affiliated creators’ content. Sellers need to strengthen affiliate-network monitoring to avoid store restrictions caused by creator violations.
What are the key facts?
- 1System upgraded from violation points to Account Health Rating (AHR)
- 2Effective: July 2026
- 3Brands are responsible for violations in affiliated creators’ content
What happened?
TikTok Shop is replacing the traditional cumulative violation-point system with a dynamic Account Health Rating (AHR) framework. The new policy requires brands to take responsibility for affiliated creators’ content, and misleading promotions, fraud, or other violations will directly affect a store’s health rating. Sellers need to establish stricter creator-screening mechanisms and monitor operating metrics in real time.
What does this mean for cross-border sellers?
Establish an SOP for reviewing creator content to prevent store suspension caused by creator violations, and make compliance management a daily operational priority.