TikTok Shop June Policy Update: Strengthening After-Sales and Compliance Appeals
TikTok Shop released a June policy update focusing on optimizing the appeal process for product safety compliance, while clarifying ‘final sale’ rules for auctions, collectibles, and second-hand items, limiting returns and refunds due to personal reasons, aiming to protect seller rights and standardize after-sales processes.
What are the key facts?
- 1Update Content: Product safety appeal guidelines, after-sales rules for auctions/second-hand goods
- 2Core Changes: Clarified handling of ‘change of mind’ returns under final sale
What happened?
TikTok Shop has updated its product safety and compliance policies, adding appeal guidelines to help sellers better address safety enforcement actions. This update focuses on enhancing the appeal process for product safety compliance, allowing sellers to seek solutions more quickly and effectively when facing issues. Additionally, for auctions, collectibles, and second-hand products, the platform has clarified how ‘final sale’ transactions will be handled, meaning buyers cannot request returns for personal reasons but can still appeal for product quality issues. This system aims to further protect sellers' legal rights and standardize after-sales processes, enhancing the user experience.
What does this mean for cross-border sellers?
Sellers dealing in second-hand or auction categories should clearly state ‘final sale’ terms on product detail pages and in communications to minimize unnecessary after-sales disputes. Ensure understanding of the new policy details and provide appropriate alerts and explanations during communications with customers.