TikTok Shop Launches Account Health Rating (AHR) System Globally
TikTok Shop is implementing a new Account Health Rating (AHR) system globally, replacing the previous violation points system. This system will provide a clearer reflection of store compliance performance and will take effect for all sellers before July 1.
What are the key facts?
- 1Effective Date: Full implementation by July 1, 2026
- 2Replacement System: Gradually replacing the previous violation points system
- 3Core Metrics: Includes compliance performance like late shipment rate
What happened?
TikTok Shop has introduced the AHR system to measure store compliance using more scientific metrics. This system will gradually replace the old violation points system, allowing sellers to view key metrics affecting their rating through backend diagnostic tools for targeted optimization, preventing restrictions due to low ratings.
What does this mean for cross-border sellers?
Sellers should closely monitor changes in their AHR scores in the backend and promptly optimize their operations based on diagnostic suggestions to avoid impacts on store weight due to compliance issues.