TikTok Shop Launches Dynamic Account Health Rating System
TikTok Shop has upgraded from a traditional violation points system to a Dynamic Account Health Rating (AHR) system. This system evaluates sellers' compliance performance in real-time, replacing the previous cumulative point deduction model. Sellers must pay increased attention to operational metrics, as any violations could directly affect account health and may lead to account suspension.
What are the key facts?
- 1System update: Transition from points system to account health rating (AHR)
- 2Effective time: July 2026
- 3Core logic: Real-time assessment of seller risk
What happened?
In July 2026, TikTok Shop will officially transition from the violation points system to a Dynamic Account Health Rating (AHR) framework. This system assesses seller risk in real time, including compliance with content, logistics timeliness, and customer feedback. Brands must be accountable for content related to partnered influencers and establish a proactive compliance management process to maintain account health.
What does this mean for cross-border sellers?
Compliance management has shifted from 'retrospective remedy' to 'real-time monitoring'; sellers must strengthen daily audits of store operational metrics and influencer content.