TikTok Shop Launches Dynamic Account Health Rating System
TikTok Shop has fully implemented a dynamic Account Health Rating (AHR) system, replacing the old violation points system. The new system uses machine learning to assess shop risks in real-time, classified into green, yellow, and red levels. Sellers must shift from passive compliance to active operation, as any violations may directly affect store traffic and withdrawal privileges.
What are the key facts?
- 1Replaces old violation points system
- 2Scoring based on content quality, customer service, fulfillment, and compliance
- 3Real-time machine learning assessment
What happened?
TikTok Shop has completed the transition from a static violation points system to a dynamic Account Health Rating system. This new framework comprehensively considers content quality, customer service response, fulfillment accuracy, and compliance with policies. The system uses machine learning for real-time monitoring, and once the rating falls into the red zone, it may face payment freezes or account bans.
What does this mean for cross-border sellers?
Compliance requirements are more stringent and automated; sellers must enhance real-time monitoring of content creation and fulfillment processes to avoid restrictions on their stores due to system misjudgments or violations.