TikTok Shop Launches Dynamic Account Health Rating System
TikTok Shop has fully implemented a dynamic Account Health Rating (AHR) system, replacing the previous violation points mechanism. The system evaluates shop risks in real-time using machine learning, categorized into green, yellow, and red levels, directly affecting traffic and payment permissions.
What are the key facts?
- 1Effective Time: July 2026
- 2Core Mechanism: Dynamic Account Health Rating (AHR)
- 3Rating Dimensions: Content Quality, Customer Service Response, Fulfillment Accuracy, Compliance
What happened?
TikTok Shop officially launched the AHR system in July, monitoring shop performance through real-time data. Ratings will be based on dimensions such as content quality, customer service response efficiency, order fulfillment accuracy, and compliance. Low scores will impact merchants' traffic and payment permissions. Sellers need to actively optimize their shops' performance to avoid penalties and maintain market competitiveness.
What does this mean for cross-border sellers?
Sellers should pay close attention to their shop's health rating; any fulfillment delays or violations may trigger automatic penalties. Establishing a daily compliance review mechanism is recommended.