TikTok Shop Prohibits Minors from Participating in Livestream Sales
TikTok Shop released new platform safety regulations, explicitly prohibiting minors from participating in any form of commercial sales activities, including on-screen explanations, product recommendations, and voiceovers. All sales content must be led by adults.
What are the key facts?
- 1New regulations released on August 4
- 2Minors prohibited from on-screen sales
- 3Minors prohibited from voice sales
What happened?
On August 4, TikTok Shop updated its content policy, clearly banning minors from participating in commercial promotions, including videos and livestreams. This regulation aims to prevent the commercial exploitation of minors, with violations leading to content removal.
What does this mean for cross-border sellers?
Sellers involved in baby, children's, and toy categories must immediately verify livestream and short video content to ensure all sales hosts are adults, avoiding violations that could restrict their accounts.