TikTok Shop Prohibits Minors from Participating in Sales Livestreams
TikTok Shop tightens compliance regulations, explicitly prohibiting minors from appearing in sales videos and livestreams to enhance content safety and compliance on the platform.
What are the key facts?
- 1Minors banned from sales participation
- 2Applies to video and livestream content
- 3Compliance review strengthened by platform
What happened?
The platform has updated its compliance guidelines for creators, strictly forbidding minors from participating in any form of commercial promotion, including sales livestreams and short video sales. Violating accounts will face severe penalties.
What does this mean for cross-border sellers?
Brands collaborating with influencers must strictly verify the age of participants to avoid account restrictions due to hiring minors for product promotion.