TikTok Shop Publishes Guidelines on Misleading AI Content
The Philippines site requires product information to be accurate and verifiable, and specifically warns that AI must not be used to exaggerate the functions or effects of phone accessories, feminine care products, and kitchen knives.
What are the key facts?
- 1Product information must not be false or unverifiable
- 2High-risk categories include phone accessories, feminine care products, and kitchen knives
- 3Violating content may be removed
What happened?
TikTok Shop Philippines published guidelines on AIGC and false information, requiring product titles, images, videos, and descriptions to contain no inaccurate, incomplete, unverifiable, or false information. Risky practices identified by the platform include fake user reviews, fabricated industry awards or regulatory certifications, incorrect claims of affiliation with a brand, and unrealistic representations of a product’s functions, quantity, materials, or effects. Phone accessories, feminine care products, and kitchen knives were specifically identified as high-risk categories. Creators must not use AI content to exaggerate product effects, such as creating cutting, cleaning, sharpness, or effects on the human body that are impossible in reality. The rules apply to cross-border sellers and affiliate creators, and violations may lead to content removal, while repeated violations may result in more severe account penalties.
What does this mean for cross-border sellers?
The Philippines site subjects AI-generated titles, images, videos, and descriptions to authenticity reviews, with phone accessories, feminine care products, and kitchen knives designated as high-risk categories. If sellers or affiliate creators use AI to exaggerate functions, materials, quantities, or effects, the content may be removed and repeated violations may result in more severe account penalties.
What should sellers do now?
- 1Review all Philippines-site listings for phone accessories, feminine care products, and kitchen knives. Remove claims about functions, materials, quantities, or effects that cannot be verified against product documentation, and complete a risk-term and creative-asset issue list for the three categories.Listing Optimizer
- 2Pause the direct publication of high-risk AI demonstration videos and comparison images. Check cutting, cleaning, sharpness, and effects on the human body against actual product samples item by item, and retain one review conclusion for each listing.