TikTok Shop Singapore and Indonesia Publish Giveaway Promotion Rules
TikTok Shop Singapore and Indonesia have published Giveaways and Purchase-Based Incentives rules governing giveaways and buy-one-get-one promotions.
What are the key facts?
- 1Rules apply to Singapore and Indonesia sites
- 2Free giveaways must use the LIVE Giveaway feature
- 3Cash, virtual currency, and gift cards are prohibited as prizes
- 4Sellers must disclose key event information
What happened?
TikTok Shop published its Giveaways and Purchase-Based Incentives rules for Singapore and Indonesia on September 30, 2026. The rules apply to sellers and creators operating in these two markets. Free giveaways must use TikTok Shop’s LIVE Giveaway feature. Wheel spins, randomization, and other gambling-style formats are not allowed, and cash, virtual currency, and gift cards cannot be used as prizes. Sellers must clearly disclose the participation method, event duration, number of winners, prize details, drawing method, and redemption method in livestreams or Listings. Permitted purchase-based gift formats include buy one get one, purchasing one product to receive a different size or another product, and purchasing X products to receive Y sets of gifts. Gifts cannot be cash, virtual currency, or gift cards. The rules cover livestream promotions, shop campaigns, and creator-led sales activities by Southeast Asian cross-border sellers. Repeated violations may trigger stricter account penalties.
What does this mean for cross-border sellers?
Giveaway and purchase-based incentive formats on the Singapore and Indonesia sites are now specifically limited, requiring sellers to adjust livestreams, Listings, and creator promotions together. Continuing to use wheel spins, randomization, or cash prizes, or omitting required event disclosures, may result in stricter account penalties.
What should sellers do now?
- 1This week, audit all livestream giveaway plans for Singapore and Indonesia, remove wheel spins, randomization, and other gambling-style formats, switch to TikTok Shop’s LIVE Giveaway feature, and retain screenshots of the event configuration.Creator Outreach
- 2Review livestream scripts and Listings for both markets item by item, complete the six disclosures—participation method, event duration, number of winners, prize details, drawing method, and redemption method—and create a two-market checklist.Listing character checker
- 3Create prize lists for promotions involving beauty, apparel, food, and small home goods; remove cash, virtual currency, and gift cards, retain only product gifts or compliant gift formats, and complete owner review.Listing Optimizer
- 4Check whether each purchase-based gift campaign uses one of the permitted formats—buy one get one, purchasing one product to receive a different size or another product, or purchasing X products to receive Y sets of gifts—and retain the corresponding rule explanation on each campaign Listing.