TikTok Shop Southeast Asia Bans “Blind-Box-Style” Card Unboxing Livestreams
TikTok Shop Southeast Asia has issued new rules banning random formats such as “blind-box-style” card unboxing in livestreams. Violations may be deemed gambling-related and result in platform penalties, as the platform continues to strengthen oversight of livestream content compliance.
What are the key facts?
- 1Ban: “blind-box-style” card unboxing livestreams prohibited
- 2Reason for penalties: random formats may be deemed gambling-related
- 3Region: TikTok Shop Southeast Asia
What happened?
TikTok Shop Southeast Asia prohibits “blind-box-style” card unboxing in livestreams because the random format may be deemed gambling-related by the platform. Violators will face penalties.
What does this mean for cross-border sellers?
Immediately review your livestream marketing strategy and ensure it contains no blind-box or random card-unboxing content. Failure to adjust appropriately could result in severe compliance penalties. Highest-priority action: promptly audit livestream content to ensure compliance with TikTok policies.