TikTok Shop Southeast Asia Bans 'Blind Box' Live Streaming
TikTok Shop Southeast Asia has released new regulations banning 'blind box' live streaming and other random gameplay, with violations potentially deemed gambling leading to platform penalties. The platform continues to strengthen the compliance supervision of live streaming content.
What are the key facts?
- 1Ban Content: Prohibition of 'Blind Box' Live Streaming
- 2Penalty Reason: Random gameplay potentially deemed gambling
- 3Region: TikTok Shop Southeast Asia
What happened?
TikTok Shop Southeast Asia prohibits 'blind box' live streaming due to the randomness being potentially deemed gambling, with violators facing penalties.
What does this mean for cross-border sellers?
Sellers need to immediately review their live marketing strategies to ensure they do not include any forms of blind boxes and random card unboxing content to avoid violating new regulations. Failing to make appropriate adjustments may result in severe penalties in compliance matters. Highest priority action: Quickly review live content and ensure adherence to TikTok's policies.