TikTok Shop Southeast Asia bans simultaneous and multi-account live streaming
TikTok Shop Southeast Asia has released new compliance rules for live streaming, explicitly banning simultaneous and multi-account streaming. Sellers are not allowed to distribute content to other platforms during the same live stream or conduct simultaneous broadcasts through multiple TikTok accounts.
What are the key facts?
- 1Prohibition of simultaneous streaming to other platforms
- 2Prohibition of simultaneous streaming via multiple TikTok accounts
What happened?
TikTok Shop Southeast Asia has released new regulations to prohibit 'simultaneous' and 'multi-account' live streaming behaviors, aiming to standardize live content and traffic distribution.
What does this mean for cross-border sellers?
Sellers need to adjust their live streaming strategies to ensure the uniqueness and compliance of their content on TikTok Shop, avoiding account restrictions due to violations.